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Why design?

What designers offer to clients is a way of thinking. The “Why design?” booklet outlines the role of design in business strategy. It seeks a common framework for why design adds value to clients’ interests.

It defines the power of Designing, a larger concept that includes strategy as well as artifacts across a variety of disciplines.

Posted on Friday, February 19th, 2010 at 5:13 pm | Category: Ebooks, Gallery, Graphic Design | Tags:

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