PDF Gallery

How to Build & Sell a Site Worth $50,000

admin — Sat, 22 Oct 2011 18:09:14 +0000

How To Create An Email Marketing Plan

admin — Thu, 02 Jun 2011 16:13:04 +0000

A guide by MailChimp

What’s inside:

A fictional case-study that includes step-by-step instructions for creating an email-marketing plan. Steps include:

Defining your readers
Determining your purpose
Outlining your goals
Determining your frequency
Creating a timeline

You know you want to do some email marketing, but you’re not sure where to start. You think you might need a “Plan of Action,” but that sounds complicated and time consuming. Let’s face it: You’re too darn busy to spend hours and hours developing an email- marketing plan. This guide is for you.

Excerpt

The purpose of MMP’s email communications is to gather and report the latest marketing-industry news, trends and research. The purpose of Just Bulbs’ email communications is primarily to sell light bulbs. They’ll also share information about their products (light bulbs) and reward their readers with special offers and sales.

A Concise Guide to Archiving…

admin — Fri, 17 Dec 2010 18:20:24 +0000

Published by AIGA and NAGO

AIGA strives to meet professional standards in our quest to document the history of AIGA’s role in a dynamically adapting profession as well as sharing standards that member designers should use in protecting their own history.

To demonstrate this, AIGA worked with the Dutch Archives for Graphic Designers (NAGO) in the Netherlands to publish an English version of A Concise Guide to Archiving for Designers. The guide provides designers with the proper ways to store and describe their collections in 10 short chapters. The author, Karin van der Heiden, provided the translation.

Incomplete Guide to Blogs & the New Web

admin — Thu, 16 Dec 2010 18:12:45 +0000

Who’s There is an ebook written by Seth Godin.

This is not an ebook about how to write better or how to follow the traditional conventions about formatting and building a blog.

Google’s SEO Starter Guide

admin — Tue, 14 Dec 2010 16:48:17 +0000

This document first began as an effort to help teams within Google, but they thought it’d be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites’ interaction with both users and search engines.

Although this guide won’t tell you any secrets that’ll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to crawl, index and understand your content.

Cross Browser Checklist

admin — Tue, 02 Nov 2010 15:45:19 +0000

A simple cross browser checklist by by Alexander V. Røyne-Helgese.

The Web Book

admin — Fri, 01 Oct 2010 22:02:12 +0000

The Web Book is a free 350-page book that tells you everything you need to know in order to create a home or business Web site from scratch. It covers everything from registering a domain name and renting some hosting space, to creating your first HTML page, to building full online database applications with PHP and MySQL. It also tells you how to market and promote your site, and how to make money from it.

The Web Book is written by Robert Schifreen, a professional writer and trainer with 20 years of experience writing books and developing software.

WordPress Help Sheet

admin — Thu, 30 Sep 2010 18:54:18 +0000

WPCandy, in partnership with Liquidicity, presentsThe WordPress Help Sheet!

The WordPress Help Sheet includes the following:

Basic Template Files
PHP Snippets for the Header
PHP Snippets for the Templates
And Extra Stuff for WordPress

The Art of Community

admin — Wed, 29 Sep 2010 14:30:26 +0000

Author Jono Bacon offers a collection of experiences and observations from his decade-long involvement in building and managing communities, including his current position as manager for Ubuntu, arguably the largest community in open source software. You’ll discover how a vibrant community can provide you with a reliable support network, a valuable source of new ideas, and a powerful marketing force.

This book is available for free download and is also available for purchase in print, on Kindle, and other electronic book formats.

The book is available to buy on all the major Amazon sites:

You can download the The Art of Community here.

How To Be Creative

admin — Tue, 28 Sep 2010 15:19:43 +0000

By Hugh MacLeod Published Oct. 19, 2004 6:00 p.m.

MacLeod, an advertising executive and popular blogger with a flair for the creative, gives his 26 tried-and-true tips for being truly creative. Each point illustrated by a cartoon drawn by the author himself.

If you’ve ever felt the draw to do something creative but just haven’t been able to pull it together, you’ll love this manifesto.

Download

About Hugh MacLeod | Hugh MacLeod is a brand consultant, copywriter and cartoonist. Born in America but educated in the UK, he has spent most of his life shuttling between the two countries. He started out in straight TV advertising writing in the early 90s but with the advent of new media it evolved into new brand thinking and cultural transformation. His website, http://gapingvoid.com, is widely read in the blogosphere.

http://gapingvoid.com