A/B Testing Reports by Anne Holland

Anne Holland has 4 great PDF reports about A/B testing available on her website, including:
What’s Worth Testing & What’s Not
Which page on your site should you test first? And, what elements on your pages are worth testing? Discover the answers in this practical, easy-to-skim report.

How to convince the CEO to approve tests (includes formal presentation outline); plus, how to forestall battles with the IT and branding depts.

125-Term Testing Glossary
From A/B Testing to Website Usability. Features Anne Holland’s insights and advice on running effective online page tests. 40 pages!

Buyer’s Guide to Testing Services
Covers in-house vs out-of-house; 6 types of testing firms; A/B vs multivariate; testing technology; pricing models, guarantees and ROI calculations.

Posted on Friday, June 25th, 2010 at 11:03 am | Category: Reports, Web Development | Tags: