A comprehensive field guide to email marketing from Mailchimp.

Includes:

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  • Creating an email marketing plan
  
  
  • How HTML email works
  
  
  • Designing and coding
  
  
  • Avoiding spam filters
  
  
  • Testing your email designs
  
  
  • Measuring performance
  
  
  
  

Download the guide in PDF, ePub, and mobi formats.